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Innovation Management (M.A.)

Profile

Innovation management is the systematic planning, management and control of innovations in organizations.

The central qualification goal of the degree programs is the ability to support innovation processes in companies through measures and methods.

Teaching interdisciplinary skills:

  • Problem-solving skills
  • communication skills
  • Team competence
  • Intercultural competence

Through excursions, practical case studies and practical projects with the business world, there is a close connection to practice and its challenges.

The degree programs are aimed at students who want to help shape new products, new services, new business models and/or organizational changes in innovative industries.

Career prospects

The following tasks await you in innovation management:

  • Implement new products and services on the market to conquer new markets.
  • Developing improved products and services to stand out from the competition.
  • Improving internal processes to strengthen the company from within and/or to save costs.
  • Developing new business models to open up new sources of revenue.
  • Idea and knowledge management.

The degree program qualifies students for qualified employment in the following industries in particular:

  • Technology-intensive companies in the chemical, pharmaceutical, automotive, medical technology, mechanical and plant engineering sectors.
  • Highly change-driven industries such as the consumer goods and IT sectors.
  • Service providers such as banks, insurance companies and management consultancies.

5 reasons for the degree programs

Excellent reputation: The Ludwigshafen University of Business and Society enjoys an excellent reputation in the business and innovation sector. The Master's degree course in Innovation Management benefits from this reputation and offers a high-quality education.

Practical orientation: The Master's degree course in Innovation Management attaches great importance to the practical application of the knowledge acquired. Through projects, case studies and internships, you have the opportunity to put your theoretical knowledge directly into practice and gain valuable experience.

Interdisciplinary approach: The Innovation Management degree programs combine various subject areas such as business administration, technology and innovation management and marketing. This gives you a broad spectrum of specialist knowledge that enables you to develop innovative solutions in various industries.

Network: The Ludwigshafen University of Business and Society offers you a strong network of companies, alumni and industry experts. This gives you access to potential employers, mentors and career opportunities in the field of innovation management.

Internationality: The Ludwigshafen University of Business and Society attaches great importance to internationality and numerous opportunities for international experience such as exchange programs or internships abroad. This enables you to develop intercultural skills and expand your global network.

Why Ludwigshafen as a place to study?

The city of Ludwigshafen is located in the middle of the metropolitan area Rhine-Neckar with around 160,000 companies (including 10 of the 100 largest listed companies such as BASF, SAP, Roche, Heidelberger Druckmaschinen, HeidelbergCement, KSB or Fuchs Petrolub, many medium-sized companies, hidden champions and innovative start-ups), 800,000 employees and a gross value added of over 62 billion euros. 

There is a large number of research and scientific institutions: 23 universities and colleges and more than 30 renowned research institutes (European Molecular Biology Laboratory, four Max Planck Institutes, German Cancer Research Center, Center for European Economic Research).

In addition to an excellent infrastructure with around 240 long-distance departures daily & good public transport, 8 freeways in the immediate vicinity and only 30 minutes to Frankfurt International Airport, the region also offers a diverse cultural and leisure offering with more than 230 museums, 110 theaters and many concerts and festivals, four UNESCO World Heritage Sites, over 120 castles & palaces and three nature parks.

LUst on foreign countries?

Ludwigshafen University of Applied Sciences has around 150 partner universities all over the world: in almost all EU countries, but also in the USA, Australia, Taiwan and Korea, for example. Stays abroad in the form of an internship or a semester abroad enable students to acquire a wide range of intercultural skills. The stays abroad can be recognized with credit or on a voluntary basis as an additional semester.

We are of the opinion that a semester abroad is always a plus on your CV and absolutely justifies extending your studies!

Contents & Procedure

Study structure

3-semester on-campus course with 10 compulsory modules and the Master's thesis in the 3rd semester (lecture times Monday - Saturday).

Some of the courses are held in English.

Management Skills

Development of basic project management skills through application in projects.
Teaching methods and procedures for decision-making processes.

Basics of Innovation Management

Imparting knowledge of all elements of innovation management - from the strategic level to organizational topics such as stage gate processes and agile organizations.
Aspects of innovation controlling.

Strategic Management

Analyzing strategic starting situations, supporting management in strategic decisions.
Methods and techniques of business development are taught.

New Product Marketing

Imparting knowledge to recognize, position and successfully introduce innovations to the market.

Scientific Methods

Teaching skills in scientific work and research methodology by designing small research projects. Management of employee and communication behavior.

Business Project

Handling of specific projects to teach the theoretical principles of project management and learning suitable tools and techniques to successfully carry out a project.

Digitization and Innovation

models and methods for generating new business models and reflecting on them critically.
Teaching the necessary areas of law in the field of digitalization and data science.

Customer Driven Innovation

In exercises and case studies, students learn the applications and methods for designing innovations in the age of digitalization in a user-centric and flexible way.

Business Analytics

IT toolbox for solving operational decision-making problems.

Sustainability Management

Knowledge of business ethics and key sustainability management issues.

The 3rd semester includes the Master's thesis with a duration of 6 months.

Want to know more?

I would like to know which courses are behind the modules (table with additional information on SWS and ECTS).

I would like to know the content of the courses (module handbook).

Application & Admission

admisson requirements

Completed degree in economics or a comparable subject (business studies component at least 50%) with 210 ECTS and a minimum grade of 2.5. 

As some of the courses are held in English, English language skills at level B2 are recommended.

If you have not yet completed your studies, only a maximum of 30 ECTS may still be open at the application deadline. Further information can be found here.

We offer applicants with a Bachelor's degree of 180 ECTS the opportunity to make up the missing 30 ECTS before registering for the Master's thesis. Further information can be found here.

Application deadlines

From summer semester 2022, there will no longer be a limit on places for the degree programs. This means that all students who meet the admission requirements of the special examination regulations will be admitted.

Application for the winter semester:
1 August of the current year
Application for the summer semester:
1 February of the current year

The team at the Student Service Center (SSC) looks forward to meeting you

The SSC staff responsible for application management advise prospective students on all aspects of the application process. They are the right people to contact for all questions relating to application and admission/access to studies at the Ludwigshafen University of Business and Society.

E-mail: ssc-bewerbung@ 8< SPAM protection, please remove >8 hwg-lu.de

Telephone:  +49 621 5203-0

For subject-related questions, please get in touch with the relevant contact person for your desired degree program.

Opening hours of the SSC

Mon. and Tue.
09:30 - 12:00
Thu
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Wed and Fri
closed

Contact us

Studierenden Service Center (SSC)

Ernst-Boehe-Str. 6
67059 Ludwigshafen

C 1. OG+49 621 5203-0