The Ludwigshafen University of Business and Society in cooperation with the Deutsche Staatsphilharmonie Rhineland-Palatinate is taking part for the first time this year with its own exhibition at OFF//FOTO, the festival for artistic photography in Mannheim, Ludwigshafen, Heidelberg and the metropolitan area Rhine-Neckar. The project "Rediscover Brutalism! A photographic, performative and musical examination of the Ludwigshafen university building in Maxstraße" under the direction of Prof. Dr. Andrea Lutz-Kluge, Norman Böttcher, PD Dr. Christine Resch, André Uelner and Simon Bernstein is supported by students of the BA degree programs in Social Work at the HWG LU.

Most people don't like the building at first - they spontaneously describe it as ugly, bulky and inhospitable: we're talking about the Ludwigshafen university building at Maxstraße 29 - a Brutalist-style building constructed at the end of the 1960s.

Students on the BA "Social Work" degree programs based there have explored the building using photographic, performative and musical means, thereby developing a new perception and perspective of the university building. This appropriation process will be presented in an exhibition in the form of a tour through the Brutalist building, so that visitors can also get to know the building from the inside. This will be accompanied by a live musical composition. This consists exclusively of sounds that can be elicited from the building as a body of sound.

The opening of the exhibition "Rediscover Brutalism!" will take place as part of the Long Night of Photography.

You can find more information about the program in the news of the Department of Social and Health Care or at www.off-foto.info