Episode 2 deals with the music business as an industry accustomed to and tested by crises and is now online at https://youtu.be/Jo6g3EhfAzM (episode 2, part 1) and https://youtu.be/xA_aQ6WrJd8 (episode 2, part 2)
At the end of March 2020, Dr. Marc Reisner from the start-up office of the Ludwigshafen University of Business and Society (HWG LU) launched the first episode of his "Internet show against the crisis". Now the second episode, divided into two parts, is online at https://youtu.be/Jo6g3EhfAzM and https://youtu.be/xA_aQ6WrJd8 and revolves around the topic of the music business, interspersed with witty and humorous interludes by its creator (this time with a chicken and teenage bodyguards).
"We made a very conscious decision to focus on the music business, as this industry had its big crisis around the turn of the millennium when Napster started giving music away. Musicians had to change their business model: From selling sound carriers to organizing concerts. However, as these are no longer possible, the coronavirus crisis is more of an indirect effect of the digitalization of the music industry. We wanted to find out where the industry is now 20 years on and how people are dealing with the new circumstances," says Reisner, outlining the idea behind episode 2. "Ultimately, it becomes clear that the entire cultural sector needs new business models," Reisner is convinced.
In its second episode, "Reboot" provides many international and regional insights into the music business and how it is dealing with the coronavirus crisis. The cast includes "one of the most successful music filmmakers of all time", Hannes Rossacher, the top German producer Michael Herberger, the director of the Popakademie Baden-Württemberg, Prof. Udo Dahmen, and the director of the Staatsphilharmonie Rhineland-Palatinate, Beat Fehlmann.
The second episode of the "Internet show against the crisis" features (and can be accessed individually as sub-chapters)
Episode 2 / Part 1:
https://youtu.be/Jo6g3EhfAzM
0:00 An aid package from China 2:36 Dr. Marc Reisner | HWG-LU - When music went digital 4:46 Hannes Rossacher | Director - We're starting a band: Queen 8:55 Michael Herberger | Music producer - Business and band models 12:55 Beat Fehlmann | Director of the Staatsphilharmonie RLP - An orchestra that's not allowed to play 16:37 Olaf Schönborn | Saxophonist - Of clubs and Ludwigshafen 20:00 Corona side job: Alexa operator
Episode 2 / Part 2:
https://youtu.be/xA_aQ6WrJd8
0:20 Hannes Rossacher | Director - The change in the music and film industry 5:27 Anna Schenk | Singer - Where social media ends 8:46 Prof. Udo Dahmen | Director Popakademie BW - What could be better 12:08 Vollpfosten Tip: Face masks for the stupid 13:18 Christian Scherer | myTalents Community GmbH - Digital alternatives for artists 16:13 Dr. Marc Reisner | HWG-LU - Summary 20:28 Apocalyptic board game tip - Nemesis
The third episode and an online conference in the summer on new business models for the cultural scene are already in preparation. For further information, please contact Dr. Marc Reisner.
Episode 1 is also still available at: https://youtu.be/HSkW-GBgThA
Specialist contact:
Ludwigshafen University of Business and Society
Start-up Office
Dr. Marc Reisner
Tel. 0621/6203-224
Email: marc.reisner@ 8< SPAM protection, please remove >8 hwg-lu.de
