Prof. Dr. Laura Ehm
Diplom-Kauffrau
Professorship for Marketing
Degree programs in Viticulture and Oenology (dual)
Wine Campus Neustadt
+49 (0) 6321/671-570
Office hours: Wednesday, 9 - 11 a.m.
Laura.ehm@ 8< SPAM protection, please remove >8 hwg-lu.de
Teaching areas
- Introduction to business administration
- Marketing and sales management
- Consumer behavior and product design
- Market research and statistics
- Service marketing
- Wine marketing and wine tourism
Professional career
| Since 2018 | Professor of Marketing at the Ludwigshafen University of Business and Society, Neustadt Wine Campus |
| 2017-2018 | Professor of International Marketing and Sales, Heilbronn University of Applied Sciences |
| 2013-2017 | In-house consultant for marketing and sales, Siemens AG |
| 2010-2012 | Consultant on a fee basis, Homburg und Partner |
| 2008-2013 | Academic assistant and doctoral studies, University of Mannheim, Chair of Prof. Homburg, Degree Dr. rer. pol. 2013 |
| 2001-2008 | University of Mannheim and Università Bocconi Milan, Studies of Business Administration and Business Education, Degree Dipl.-Kffr. 2008 |
| 2001 | Bilingual Abitur, grammar school at the Paul-von-Denis-Schulzentrum Schifferstadt |
Main areas of research
- Digitalization in marketing and sales, in particular social media marketing and customer journey management
- Consumer behavior and market research
- Wine marketing and wine tourism
Prof. Ehm is Professor of Marketing at the Neustadt Wine Campus. You can find more information about her education and research on the Neustadt Wine Campus website: https://www.weincampus-neustadt.de/forschung/institute-und-professuren/laura-ehm.