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Prof. Dr. Klaus Blettner

Dean of Department II: Marketing and Human Resource Management

Diplom-Kaufmann
Professorship for General Business Administration, in particular Marketing
Degree programs in Marketing and International Marketing Management

Teaching areas

  • International Sales Management
  • Digital Business
  • Entrepreneurship
  • Corporate Social Responsibility
     

Areas of interest

  • Digital Business Models
  • Digitalization in Marketing and Sales
  • Higher Education Management
  • Business Philosophy
     

Functions at the university

  • Dean of the Department of Marketing and Human Resource Management (since 2012)
  • Chairman of the examination board of the department (since 2012)
  • Member of the University Senate (since 2011)
  • Member of the faculty council (since 2011)
  • Head of the Bachelor Marketing program (since 2011)
     

Professional career

since 2011

Professor of General Business Administration, in particular Marketing at the Ludwigshafen University of Business and Society

2006

Sales Director DACH/CEE/Russia at Bentley Systems, Inc.

2002

Commercial Director at GEF-RIS AG

2000

Director Corporate Finance at APCON Business Consulting

2000

Senior Consultant at TellSell Consulting GmbH for Marketing and Sales

1997

Doctorate (Dr. rer. pol.) at the University of Trier, topic: Structural change in the distribution of goods

1996

Managing Director at INMIT Institute for SME Economics at the University of Trier

1993

Research assistant at the Chair of SME Economics, University of Trier

1990

Major in Business Administration at the University of Trier, focus on personnel and organization, elective subject: competition law, Degree: Diplom-Kaufmann (1993)

1988

Undergraduate studies in economics at the Rheinische Friedrich-Wilhelms-Universität Bonn, intermediate diploma 1990

Memberships

  • Advisory Board of the Rhine-Neckar Marketing Club
  • Advisory Board of the Ludwigshafen Marketing Association
  • Ludwigshafen Chamber of Commerce and Industry