The observation laboratory offers researchers, students and teachers the unique opportunity to study human behavior in real time. Equipped with a one-way mirror, modern video cameras and audio technology, the lab enables experiments and studies to be carried out in a social and economic context. Realistic scenarios can be created and observed, particularly in the areas of market research, consumer behavior and human resources, which contributes to a deeper understanding of human behavior and decision-making processes. By closely linking theory and practice, the observation laboratory promotes the development of analytical and methodological skills and offers the opportunity to learn and conduct research in a practical setting.