Innovation Management | Ludwigshafen University of Business and Society

Profile

Innovation management is the systematic planning, management and control of innovations in organizations.

The central qualification goal of the degree programs is the ability to support innovation processes in companies through measures and methods.

Teaching interdisciplinary skills:

Problem-solving skills
communication skills
Team competence
Intercultural competence

Through excursions, practical case studies and practical projects with the business world, there is a close connection to practice and its challenges.

The degree programs are aimed at students who want to help shape new products, new services, new business models and/or organizational changes in innovative industries.

Study structure

3-semester on-campus course with 10 compulsory modules and the Master's thesis in the 3rd semester (lecture times Monday - Saturday).

Some of the courses are held in English.

Module	Module content
Management Skills	Development of basic project management skills through application in projects. Teaching of methods and procedures for decision-making processes.
Basics of Innovation Management	Imparting knowledge of all elements of innovation management - from the strategic level to organizational topics such as stage gate processes and agile organizations. Aspects of controlling innovations.
Strategic Management	Analyzing strategic starting situations, supporting management in strategic decisions. Methods and techniques of business development are taught.
New Product Marketing	Teaching skills to recognize, position and successfully introduce innovations to the market.
Scientific Methods	Teaching skills in scientific work and research methods by designing small research projects. Management of employee and communication behavior.
Business Project	Handling specific projects to teach the theoretical foundations of project management and learning suitable tools and techniques to successfully carry out a project.
Digitization and Innovation	Models and methods for generating new business models and critically reflecting on them. Teaching the necessary legal areas in the field of digitization and data science.
Customer Driven Innovation	In exercises and case studies, students learn the applications and methods for designing innovations in the age of digitalization in a user-centric and flexible way.
Business Analytics	IT toolbox for solving operational decision-making problems.
Sustainability Management	Knowledge of business ethics and central issues of sustainability management.

The 3rd semester includes the Master's thesis, which takes 6 months to complete.

You want to know more?

I would like to know which events are hidden behind the modules (table with additional information about SWS and ECTS).

I would like to know which contents are hidden behind the courses (module handbook).

Career prospects

The following tasks await you in innovation management:

Implement new products and services on the market to conquer new markets.
Develop improved products and services to stand out from competitors.
Improve internal processes to strengthen the company from within and/or to save costs.
Developing new business models to create new revenue streams.
Idea and knowledge management.

The program equips students for qualified gainful employment, particularly in the following industries:

Technology-intensive companies in the chemical, pharmaceutical, automotive, medical technology, mechanical and plant engineering industries.
Industries that are strongly driven by change, such as the consumer goods or IT industries.
Service providers such as banks, insurance companies and management consultancies.

5 reasons for the degree programs

Excellent reputation: The Ludwigshafen University of Business and Society enjoys an excellent reputation in the business and innovation sector. The Master's degree course in Innovation Management benefits from this reputation and offers a high-quality education.

Practical orientation: The Master's degree course in Innovation Management attaches great importance to the practical application of the knowledge acquired. Through projects, case studies and internships, you have the opportunity to put your theoretical knowledge directly into practice and gain valuable experience.

Interdisciplinary approach: The Innovation Management degree programs combines various departments such as Business Administration, Technology and Innovation Management and Marketing. This gives you a broad spectrum of specialist knowledge that will enable you to develop innovative solutions in various industries.

Network: The Ludwigshafen University of Business and Society offers you a strong network of companies, alumni and industry experts. This gives you access to potential employers, mentors and career opportunities in the field of innovation management.

Internationality: Ludwigshafen University of Business and Society places great emphasis on internationality and numerous opportunities for international experience such as exchange programs or internships abroad. This enables you to develop intercultural skills and expand your global network.

Why Ludwigshafen as a place to study?

The city of Ludwigshafen is located in the middle of the metropolitan area Rhine-Neckar with over 135,000 companies, 800,000 employees and a gross value added of over 62 billion euros. Global companies such as BASF SE, SAP, Roche Diagnostics and Heidelberger Druckmaschinen AG are based here. Last but not least, a total of 21 universities with more than 82,000 students ensure a stimulating student life.

LUst on foreign countries?

Ludwigshafen University of Applied Sciences has around 150 partner universities all over the world: in almost all EU countries, but also in the USA, Australia, Taiwan and Korea, for example. Stays abroad in the form of an internship or a semester abroad enable students to acquire a wide range of intercultural skills. The stays abroad can be recognized with credit or on a voluntary basis as an additional semester.

We are of the opinion that a semester abroad is always a plus on your CV and absolutely justifies extending your studies!