MBA Program Content
Our MBA program is structured in such a way that distance learning can be very easily combined with a professional career. Corporate management, leadership and international management are the focal points of our curriculum at a high academic level.
By means of elective modules, the study program can be individually designed according to your own interests.
You will receive study letters, additional teaching material and access to our digital learning platform for studying at home. During the attendance phases (on three to four weekends per semester), you will come to our university and take part in the lectures in your study group. Here you will work on exercises, case studies and case studies to apply and deepen the content you have learned at home. In addition, you will get to know the other distance learning students and expand your network.
- Semester 1
Management and Digital Competence
- Business Administration and Corporate Management
- Applied Economics
- Digital Business and Innovation
- Scientific Work
Law
Compulsory elective module Digital and Sustainable Leadership (two out of three can be chosen)
- Corporate Social Responsibility and Management Ethics
- Agile Management Methods
- Change and transformation management for digitalization
- Semester 2
Marketing Management
- Digital Marketing Management
- Applied Marketing Research
Human Resources Management
- Leadership and Human Resources Management
- Human Resources Management and Organization
Accounting, Finance and Controlling
- Management Accounting and Financial Accounting
- Finance and Controlling
- Semester 3
Strategic and Sustainable Corporate Management
- Sustainable Corporate Management
- Strategic Management
Strategic marketing and brand management
- Strategic Marketing
- International Marketing and Brand Management
Strategic supply chain management
- Corporate Logistics
- Strategic Supply Chain Management
Intercultural Management
- Semester 4
Preparation of the master's thesis and disputation.
The attendance phases take place on approx. 4 weekends per semester (Friday, 13-19 hrs & Saturday, 9-15 hrs) online or at the campus in Ludwigshafen am Rhein.
All modules can also be taken individually to acquire a university certificate as part of continuing professional development.