Sustainability is one of the central demands of our time. In his latest publication, Dr. Marc Dreßler, Professor of Business Administration, in particular Management, at the HWG LU and course director of the MBA program Wine, Sustainability & Sales at the Weincampus Neustadt, addresses the topic "Sustainable entrepreneurship - strategic management using the example of the wine industry". The book provides small and medium-sized enterprises, start-ups and students with management skills for goal-oriented, strategic sustainability management - accompanied by visual and virtual support and numerous current practical examples.
Dreßler is firmly convinced that strategic management should not be seen as a burden, but as an asset, and that a sustainable perspective ensures long-term entrepreneurial success.
About the author
Prof. Dr. Marc Dreßler is Professor of Business Administration at the Ludwigshafen University of Business and Society and head of the MBA program Wine, Sustainability & Sales. He has been educating and researching at the Neustadt Wine Campus for over 10 years and is particularly committed to the topics of sustainability and entrepreneurship.
