At the Degree of his "Rhineland-Palatinate Digital" tour, Rhineland-Palatinate's Minister of Labour and Digitalization Alexander Schweitzer visited the Ludwigshafen University of Business and Society (HWG LU) on Friday, 29 July 2022, and learned about the work of the university's Institute for Management and Innovation (IMI). Schweitzer was introduced to two qualification projects that deal with the use of digital work tools and the trending topic of "New Work":
The scientific director of the institute, Prof. Dr. Rainer Völker, together with Zaina Grätsch and Christina Niedenbrück, presented the projects "Your new toolbox: understanding digital work tools better and using them effectively" and "Fit for New Work - mastering a transformation together". Both projects are scientifically based offers for employees to help them cope better with the digital transformation of the working world. "In interactive workshops with introductory keynote speeches, we want to allay employees' fears of the digitalization of the world of work," explained Christina Niedenbrück, deputy project manager of "Fit for New Work". "We want to show employees that digital tools are not a burden, but rather an opportunity and can make work easier," added Zaina Grätsch, project manager for "Digital Work Tools". The projects are funded by the Rhineland-Palatinate Ministry of Labor as part of the ESF+ funding program "Supporting Transformation Processes". "Supporting working people in the transformation of the world of work, raising their awareness of the opportunities that change offers them and promoting professional development as individual further development - these are important aspects of Rhineland-Palatinate's labour market policy," said Schweitzer.
At the same time, the institute also deals with issues such as the effects of working from home on company performance, the future of work and issues of ecological and social sustainability, explained Völker. Future trends such as Metaverse, a collective virtual space designed to expand people's living space, are also being kept in mind, said the Institute Director. Minister Schweitzer welcomed the Institute's broad thematic focus: "The various topics of transformation are mutually dependent. The institute covers them with its broad focus. In this way, companies and employees benefit from scientifically sound yet application-oriented management consulting," said the Minister, inviting the IMI to "intensify cooperation" within the framework of the state's transformation agency.
About the Institute for Management and Innovation:
The Institute for Management and Innovation (IMI), under the scientific direction of Prof. Dr. Dieter Thomaschewski and Prof. Dr. Rainer Völker, stands for scientifically sound research, a wealth of experience, close cooperation with partner companies and a strong network. The institute's core competencies lie in the areas of strategy and innovation, digitalization and transformation, ecological and social sustainability. The range of services includes research and transfer projects, various working groups, market and competition analyses as well as various further training opportunities.
Specialist contact:
Ludwigshafen University of Business and Society
Institute for Management and Innovation
Prof. Dr. Rainer Völker
Professor of Business Administration, in particular Corporate Management
Academic Director of the Institute for Management and Innovation
Tel. 0621 5203-286
Email: rainer.voelker@ 8< SPAM protection, please remove >8 hwg-lu.de
