"Design thinking is an increasingly well-known and valued methodology for better understanding problems, taking a closer look and ultimately developing better solutions. In the Master's degree program in Business Informatics, in particular Data Science & Consulting, this methodology is therefore taught in a practical way using a variety of helpful techniques. In order for students to gain practical experience, they develop solutions for concrete, immediate and non-trivial problems in practice-integrated case studies with company partners.
In the summer semester, three companies from the chemical industry took part with the help of the 5-HT Digital Hub Ludwigshafen: Berkel AHK from Ludwigshafen, CibusCell from Speyer and Münch Chemie from Weinheim. In all three cases, the aim was to optimize processes. In addition, a team of students worked with PWC to consider how companies can more actively involve the human success factor in the transformation process in the "Future of Work".
At the final event, the results were presented and the process and experiences of the students and supervisors from the companies were reflected upon. Once again, the students and participating companies came to the same conclusion: Win-win! Although the companies signaled: "Anytime again!": If you are a company from the metropolitan area Rhine-Neckar and are interested in participating in the next run, please contact the course leader Prof. Dr. Martin Selchert by email at martin.selchert@ 8< SPAM protection, please remove >8 hwg-lu.de.
