Ludwigshafen University of Applied Sciences, Zeppelin University and the Research Center for Consumers, Markets and Politics, funded by the Baden-Württemberg Ministry of Consumer Affairs, cooperate in a scientific research project on consumer buying behavior
As part of a scientific research project on consumer buying behavior, Ludwigshafen University of Applied Sciences (Prof. Dr. Gerhard Raab, head of the research focus Neuroeconomics and Consumer Behavior), Zeppelin University (Prof. Dr. Anja Achtziger, holder of the Chair of Social and Economic Psychology, Prof. Dr. Peter Kenning, holder of the Chair of Marketing), the Münster Research Institute (MRI) and the Research Center for Consumers, Markets and Politics funded by the Ministry of Consumer Affairs of the State of Baden-Württemberg (Prof. Dr. Lucia Reisch, director of the Research Center). The basis of the research cooperation is the research work done so far by the participating institutions or persons in the field of consumer behavior and consumer policy. The central object of the joint research project is to make a contribution, on the basis of two empirical studies, to the following two questions in particular:
1) To what extent are the research results of the screening procedure for the survey of compensatory and addictive buying behavior (SKSK) (Raab et al. 2005) influenced by the method of data collection - computer-assisted personal interviewing versus computer-assisted telephone interviewing? The screening procedure for the survey of compensatory and addictive buying behavior is considered the standard procedure in clinical application and scientific research in this field in the German-speaking countries (Glasemer & Singer 2008; Müller et al. 2008).
2) To what extent can regulatory focus theory (Higgins et al. 2001) contribute to the understanding of consumers' self-control mechanisms and self-regulatory capacity with regard to their buying behavior? Regulatory focus theory has seen broader application in recent years in the context of financial decision studies and is also receiving increasing attention in the field of consumer research.
The joint research project is designed to be a long-term and strategic research collaboration.
Glasemer, H. & Singer, S. (2008). Test information. Diagnostica, 54, 164-169.
Higgins, E. T., Friedman, R. S., Harlow, R. E., Idson, L. C., Ayduk, O. N. & Taylor, A. (2001). Achievement orientations from subjective histories of success: promotion pride versus prevention pride. European Journal of Social Psychology, 31, 3-23.
Müller, A., de Zwaan, M. & Mitchell, J. E. (2008). Pathological buying. Cologne: Deutscher Ärzte Verlag.
Raab, G., Neuner, M., Reisch, L. A. & Scherhorn, G. (2005). Screening procedure for the survey of compensatory and addictive buying behavior (SKSK). Göttingen: Hogrefe.
