Welcome to the Master's program IMP: International Marketing and Psychology
Have you successfully completed a Bachelor's degree in business administration or psychology? Do you have very good English language skills (Toefl level), are you motivated and willing to show above-average commitment? Are you interested in further qualifications in marketing management and market and consumer psychology? Then you've come to the right place!
Each winter semester, we offer the Master's program in International Marketing and Psychology with a Master of Science degree - a high-quality education in an international context, combined with the acquisition of skills for socially responsible and leadership-related action. Practical application and scientific standards are our maxim.
Curriculum as PDF (0.1 MB)
What makes our Master's program particularly attractive?
- High-quality teaching of marketing, market and consumer psychology and management know-how
- Manageable study time in only four semesters
- Carefully coordinated curriculum with high practical relevance
- Competent and highly motivated lecturers with good contacts to companies and international teaching and professional experience
- Varied education and learning methods as a mix of lectures, case studies, group work, self-study and projects with companies
- Research teaching in the university's own behavioral science laboratory
- Study program partly in English
- Integrated study abroad at one of our attractive partner universities or a self-selected internship with an international focus
- There is the possibility of obtaining a double degree at the University of the Sunshine Coast(USC) in Queensland/Australia, at the International College of Management(ICMS) in Sidney and at Deakin University in Melbourne. Regular information events are held for this purpose. Further double degree programs are being planned.
- Intensive supervision in a family atmosphere (maximum course size 20 students)
- Very good career prospects
