• High-quality business specialization in marketing in conjunction with market and consumer psychology in an international context Promotion of intercultural skills and socially responsible action (through international projects and projects in the field of corporate social responsibility)
• Innovative teaching formats, e.g. research in the laboratory
• High practical relevance through the use of our close contacts with industry in the metropolitan area Rhine-Neckar
• Advice on a possible further cooperative doctorate at the Ludwigshafen University of Business and Society

Admission requirements