International Marketing Management at a glance
| Duration of study: | 4 semesters, full-time study |
| ECTS points: | 120 |
| Admission: | ATTENTION: NO admission to SS 24 |
| Course of study: | 1st and 2nd semester attendance phases, in the 3rd semester semester semester abroad or international internship (non-German-speaking countries), Master's thesis in the 4th semester |
| Course language: | German and English |
| Special features: |
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| Accredited by AQAS | Our degree programs have been accredited since 2005 and were reaccredited without conditions in 2013 and 2019 |
Admission | Degree in a first degree in business administration (Bachelor's degree with generally 180 ECTS or Diplom) with an average grade of 2.5 or better and at least 30 ECTS in relevant marketing subjects. Relevant marketing subjects are, for example, general marketing basics, marketing research, brand management, consumer behavior, psychology, marketing communication, sales, CRM, product and price management, strategic marketing and online marketing. |
For more information on the study content,click here /fileadmin/user_upload/fachbereiche/fachbereich-2/Master_IMM/Curriculum_MA__International_Marketing_Management_PO_2017_01.pdf.
"The Master International Marketing Management gives me the chance to get to know my study interests better in an international context and is thus a perfect mix of business and culture for me."
"The Master International Marketing Management offers me the opportunity to acquire intercultural competences and at the same time to get an international reference through practice-oriented knowledge of the lecturers."
"The master's program at HWG LU appealed to me because the International Marketing Management program offers exactly the content that particularly interests me. I am completely satisfied and happy to have chosen HWG LU for my master's studies."
